EASE Sales Guidelines for Market Events

1. Engage Customers

- Be Friendly and Approachable: Smile and greet everyone who comes near the booth. Make eye contact and use an open body posture to invite people in.

- Initiate Conversations: Start with simple, non-intimidating questions, such as:

• “Hi! Have you heard about the Protective Mouth Grill?”
• “Would you like to see something unique and protective for your teeth?”
• “Looking for a stylish way to protect your smile?”

2. Key Selling Points to Mention

• Innovative Design: “Our grills are the only ones on the market with a built-in protective layer to shield your teeth while looking stylish.”
• Custom Fit: “Each grill is custom-made to fit your teeth perfectly, using a dental impression.”
• Dual Functionality: “You can wear it as a fashionable accessory or even as a retainer after straightening treatments!”
• Health & Style Combined: “Why choose between dental protection and looking good when you can have both?”

3. Demonstrate the Product

• Show Samples: Use sample grills to explain the protective layer and point out how it differs from regular mouth grills.
• Explain the Process: Walk them through how easy it is to take a dental impression and get their own custom-made grill.
• Highlight Customization Options: Show examples of how customers can personalize their grills (colors, designs, etc.).

4. Overcome Common Objections

Price Concern:

• Response: “Our product is both a fashion statement and a dental investment. You’re getting both a stylish accessory and long-term protection for your teeth.”

Comfort Worries:

• Response: “The protective layer is incredibly thin but durable, so you won’t even notice it’s there while it keeps your teeth safe.”

Customization Uncertainty:

• Response: “The grill is fully customized based on your dental impression, ensuring a perfect fit. Plus, you can design it to match your unique style!”

 

5. Close the Sale

Use a Call to Action: 

If the customer shows interest, encourage them to take the next step:

• “You can order a molding kit online, or I can do it for you here. No pressure."
• “Would you like me to set you up with your own custom Protective Mouth Grill?”

Offer Incentives:

“We're running a special promotion —if you buy one, you get one free!"

 

6. Handling Payments

Accept Digital Payments

• At this time we do not accept cash for safety reasons.
• Be knowledgeable about using the payment processing system, including issuing receipts or handling any discounts or promotions.

Confirm the Sale:

• Always confirm the customer’s details, such as name and delivery address (if applicable), before finalizing the order.

7. Build Relationships for Future Sales

 

• Encourage Sign-ups: Encourage them to follow on social media to receive updates on new products or promotions.
• Offer Business Cards/Flyers**: Provide them with a business card or flyer so they can reach out later if they want to purchase in the future.
• Mention the Brand's Mission and Values: Highlight that EASE is a Black-owned business that values innovation, authenticity, and customer satisfaction.

8. Customer Service Tips

• Be Patient and Attentive: Listen to the customer’s needs and tailor your responses to address their concerns.
• Maintain Professionalism: Represent the brand with a friendly yet professional demeanor. Keep your tone positive and enthusiastic.
• Solve Problems Quickly: If a customer has an issue or question you can’t answer, let them know you’ll follow up, or refer them to a team member or Echo, the AI customer service representative.

9. Product Knowledge

Make sure you know the product inside and out. If a customer asks a technical question you’re unsure of, don’t hesitate to offer to get back to them with more information.

 

10. End Each Interaction Positively

Whether or not the customer makes a purchase, end the conversation on a high note:

• “Thank you for stopping by! Feel free to come back if you have more questions.”
• “I hope you have a great day! We’d love to help you get your own Protective Mouth Grill anytime.”